How ASO affects metrics
Game Development
3 years ago
Search engine optimization techniques in app stores help developers to distinguish their product from millions of others. To evaluate the results of efforts in this direction, developers track user engagement, retention rate, and others.
The main goal of the developer is to increase the organic traffic that is received from search results pages, categories, top charts, apps or games tabs, and other places on Google Play, including the App/Game of the Day tab in App Store.
ASO metrics to track app visibility
- Keyword ranking. Once you've set your target keywords (or combination of keywords), you should check how your app ranks on the search results page for each keyword. This will optimize the use of keywords in the metadata.
- Top Charts: There are three main rankings in the top charts: Free, Paid, and Gross. Check them out to see if your game is trending.
- Category Pages: Users can search mobile apps and games by category, so they are ranked by relevance. Check your positions to see how relevant you are compared to your competitors.
- Related and Related Apps: Many users come to you through the "Related Apps" widget. See which apps are driving traffic to your products.
- Featured: You can track this metric with several smart ASO tools. In addition, in this article you will find a special section dedicated to featuring.
Safe Crack: Number Games
.png)
Common Mistakes
Everything seems to be simple, but developers often make typical mistakes and the final product loses its shape.
We have formulated typical ones, remember and do not repeat.
1. Don't mix organic and paid install data: users who install your app organically behave differently than those attracted through marketing campaigns.
2. Pay attention to user signals: Metrics such as "load speed", "conversion rate", or "time spent on page" are also used by App Store algorithms to rank your apps.
3. Match traffic data to your results: Your traffic also influences user signals. For example, if you stop a social media campaign during ASO testing, it may affect the results.
At first glance, it may seem that ASO is quite simple and that it is worth doing this procedure once. But in fact, it is a constant, hard work that has a constant project life cycle. Therefore, you need to be patient, but the result is worth it!
