Changing the icon - the best way to convert for the install
Game Development
3 years ago
There is a simple truth - in order for the user to download your application, you need to create an attractive face: an icon, screenshots and a name. You can see this with examples: if you change the application data, then you will increase all indicators. Let's tell you how it works.
Let's start with the icons - every month, millions of images are analyzed and tested by the ASO department. This is an important and necessary element of the app conversion improvement process.
The ASO department plays a key role in the optimization of the application, and the icons are just one of its elements, but it is this element that can positively affect the final result.
We have collected some interesting results of the work for you.
Let's discuss it!
STAR: Super Tricky Amazing Run and the magic of trends
This is a great example of developers following trends. The game went through many design variations on its way to an effective outcome.
It was the fashion trends and the wonderful creative approach of designers that made it possible to significantly increase conversions. You can verify this by looking at the image.
.png)
Tricky Castle Key to Success
Speaking about this game, we immediately remember the key and the lock, but the element of the key was not always there. It was this element that transformed the new art and made it memorable for users.
Designers used the rule of conciseness and made everything simple and clear. After the upgrade, the conversion increased, and in some CIS countries it increased significantly.
.png)
Color Game Ragdoll Weapon Master
In this example, the ASO department used a play of colors, which turned out to be very effective in practice. Changing the color of the armor from blue to red increased the conversion quite a lot.
At first glance, this is just a color change, but in fact, a diligent robot was carried out with tones, contrasts and backgrounds, which led to impressive results.
.png)
Abandoned City Survival - from woman to man
In this game, there were interesting metamorphoses with the icon. The developers replaced the female character with a male one, and this really brought results in increasing the conversion. The previous art also had good performance, but it is clear that the changes were for the better.
What guided the developers? They started from the genre and the concept of the game - this is survival. According to the established opinion, this direction is associated more with male characters. Therefore, such a decision was made and it turned out to be quite advantageous!
Big News: Safe Crack Version 3.0 is Live!
.png)
BLOCKFIELD on the wave of trends
The developers of this game accurately follow the trends. Their avatars correspond to fashion trends, always on the wave.
The previous icon was in the style of the top series “The Squid Game”. As soon as the peak of his popularity passed, the avatar was changed to the style of “Counter-Strike 1.6”. Everything is simple here, this version of the game occupies a leading position in the CIS countries and the developers could not miss this.
.png)
So what is ASO?
A set of measures to optimize the mobile application page (ASO) is a promising direction that works to ensure the visibility of the application for relevant user requests. The main goal is that when entering a request of interest, the user first of all sees the application you need.
To achieve results in the ASO direction, you simply need constant practice and analytics, and of course, trends, trends and more trends.
Therefore, be prepared for constant hard and very interesting work - this will bring you the desired results!
